Celebrating innovative ceramics and international design prestige
Villeroy & Boch Tiles has won the Red Dot Design Award 2025 in the ‘Product Design’ category for its acclaimed METALCRAFT series. The award recognises the company’s ability to translate industrial inspiration into timeless, refined tile design.
From metallic character to spatial artistry
With a dynamic use of metallic tones and textures, METALCRAFT creates immersive interiors. “With expressive colours such as silver, steel, brown, black and accent tones in copper, brass and petrol, it creates an interplay of light and shadow, shine and mattness, impulsiveness and calm. Depending on the lighting situation, the look alternates between understatement and opulence – always high-quality, always full of character.”
The wide range of sizes and finishes ensures suitability for diverse environments. Performance-focused details — like R10 slip resistance and specialist coatings — enhance both safety and upkeep.
Jury honours METALCRAFT for design integrity
For over 70 years, the Red Dot Award has celebrated top-tier product design. In 2025, 43 experts from 21 countries assessed entries from more than 60 nations. “The METALCRAFT series from Villeroy & Boch Tiles impressed with its exceptional design quality in this demanding assessment and was honoured with the coveted award.”
