The Ulta Beauty 21 Days of Beauty sale is running from 28 August to 17 September, and it is delivering discounts of up to 50 per cent across fragrance, skincare, hair tools, and makeup. Twelve products stand out as the strongest buys across the full event window.
How the Ulta 21 Days of Beauty sale works
Understanding the sale structure helps you plan. According to NewBeauty, the event combines Daily Beauty Steals (deeply discounted products available for just 24 hours) with Weekly Beauty Steals, which remain on sale for a full seven days. That two-tier format means some deals will be gone by tomorrow, while others give you a full week to decide. Monitoring the site regularly is the most reliable way to avoid missing a flash offer.
Brands featured across the event include First Aid Beauty, Kopari, Tarte, Medicube, Charlotte Tilbury, and Marc Jacobs, among others. The range runs from budget-friendly skincare under £15 to a professional-grade hair tool at $120 (originally $239).
The 12 strongest deals from the sale
Color Wow Dream Coat Supernatural Spray ($7, originally $14) is one of the standout entry-level picks. Anvita Reddy, a former assistant shopping editor, tested it ahead of an outdoor graduation party in humid conditions: ‘I initially tried the Color Wow Dream Coat Supernatural Spray while getting ready for an outdoor graduation party, and it had just rained. Luckily for me, my hair stayed sleek and smooth the whole night. In fact, my hair pretty much looked like I had just styled it. However, I wanted to put this to the ultimate test, handling the humidity and the heat of Miami, and it passed with flying colours.’
For K-beauty fans, the Medicube PDRN Pink Collagen Capsule Cream ($11, originally $22) offers a clear gel formula containing PDRN capsules designed to burst upon application, promoting collagen production, addressing dark spots, and supporting the skin barrier.
The Coco & Eve Like A Virgin Super Hydrating Cream Conditioner ($13, originally $25) uses avocado oil and hyaluronic acid to target dry hair, and works best when left for a few minutes before rinsing. At just $13, the 48 per cent discount makes it one of the more accessible picks in the sale.
Two products are tied at $14: the Tarte Maracuja Vegan Juicy Lip Balm (originally $27), which delivers 12 hours of hydration with a high-gloss finish, and the Rare Beauty Soft Pinch Luminous Blush (originally $27), a hybrid formula combining blush colour with highlighter glow, available in six shades. Both represent 48 per cent savings.
The Sacheu Stainless Steel Non-Porous Gua Sha ($19, originally $38) is made from non-porous stainless steel, which the product’s positioning contrasts against quartz and rose alternatives that can harbour bacteria. The Kopari Beauty Sun Veil Illuminating Elixir Face Sunscreen SPF 38 is also available at $19 (originally $38), functioning as the final step in a skincare routine before makeup application.
The First Aid Beauty Ultra Repair Hydrating Pillow Pads ($20, originally $39) combine colloidal oatmeal, ceramides, and cica to calm irritated or sensitive skin. At $26 (originally $52), the Charlotte Tilbury Beautiful Skin Foundation is the mid-range complexion pick. Renee Rodriguez, beauty senior staff writer and social producer, reviewed it: ‘My favourite thing about this foundation was that it left my skin looking hydrated and glowy without looking greasy. I also loved that the formula was buildable because I’m not a huge fan of heavy coverage when it comes to base makeup. The bottom line? This product is a great option for those with dry skin or combo skin, and especially for those looking to brighten up their complexion.’
Two fragrances headline the upper end of the sale. The Snif Me Eau de Toilette ($34, originally $68) is designed to adapt to individual skin chemistry, opening with plum, peach, and white moss before settling into orris, sandalwood, and musks. The Marc Jacobs Daisy Wild Eau so Intense Eau de Parfum ($49, originally $98) brings notes of sandalwood, banana blossom, jasmine, and amber into a floral composition at exactly half its usual price.
The single largest saving in cash terms is the GHD Original Styler 1″ Flat Iron at $120, down from $239. The tool heats up in 30 seconds and is capable of styling from soft waves to curls. At 50 per cent off, it represents by far the highest absolute value in the event’s line-up.
The sale closes on 17 September. Given the daily rotation of steals, any of the 12 products listed here could return at a discount before then, or disappear within 24 hours, so checking the Ulta Beauty event page directly remains the most reliable guide to current availability.