The Starbucks Peanuts Great Pumpkin collection is set to land in participating stores on 15 September, a 10-piece merchandise range inspired by It’s the Great Pumpkin, Charlie Brown, which marks its 60th anniversary this year. Prices run from $14.95 to $39.95, and Starbucks is already placing a two-per-customer limit on its most sought-after piece before a single item has left the shelf.
What Is in the Starbucks Peanuts Great Pumpkin Collection?
The drinkware forms the core of the range. Leading it is the $39.95 Snoopy Glass Cold Cup, which comes with a Woodstock straw topper, an orange hat and a green scarf. Starbucks has capped purchases of that cup at two per customer, a pre-emptive move that speaks to the demand the chain is anticipating.
Beyond the headline piece, the lineup includes a $32.95 Great Pumpkin Tumbler, a $29.95 ceramic mug featuring the Peanuts gang, a dancing Snoopy stainless steel tumbler, and a 24-ounce cold cup covered in fall-themed Snoopy artwork. For those whose kitchen cabinets are already at capacity, Starbucks has added a $34.95 Snoopy plush, a $29.95 mini tote, a $16.95 bag charm and a $14.95 enamel pin set, rounding out the 10 pieces.
Global Rollout and Rewards Member Exclusives
The reach of this drop extends well beyond the United States. According to Starbucks Stories EMEA, the collection will be available while supplies last in participating coffeehouses across the US, Canada, Latin America and the Caribbean, Europe, the Middle East, Africa and Asia Pacific markets. That global scope puts the Starbucks Peanuts Great Pumpkin collection on a different scale from many of the chain’s seasonal merchandise releases, which have historically been limited to select regions.
There is an additional channel for customers in the United States. KHON2 reports that Starbucks Rewards members in the US can access exclusive merchandise on Starbucks Shop from 15 September, while supplies last. That members-only online access may offer an alternative route for those unwilling to queue at dawn, though the supplies-last caveat applies there too.
Fan Reaction and the Demand Question
Online reaction ahead of launch has been swift and familiar. ‘I will be there at 5 AM opening,’ one person wrote, while another predicted the Snoopy Glass Cold Cup would sell out within two hours. Others have already lobbied for tighter purchase limits, with one fan appealing for a one-per-customer cap so that, as they put it, ‘us real Peanuts fans are wanting something so bad from this drop.’
The anxiety is not without precedent. Starbucks merchandise drops have repeatedly outpaced supply, and the chain’s most collectable seasonal pieces have developed a secondary market almost immediately after hitting stores. The two-per-customer restriction on the Glass Cold Cup suggests Starbucks is aware of what tends to happen.
Not every comment has been a lament about logistics. ‘This is perfect, everything is so cute!’ one fan wrote. Another offered a rather more spirited summary: ‘Snoopy Spice omg beautiful The Great Pumpkin.’ The range is, at minimum, landing with the audience it was designed for.
The Starbucks Peanuts Great Pumpkin collection will be available while supplies last across all participating markets from 15 September, with Starbucks Rewards members in the US able to shop the online-exclusive selection via Starbucks Shop on the same date.