The Cécred Restoring Lash & Brow Builder is among the standout new beauty products generating editor enthusiasm as September’s crop of launches lands on shelves, riding the momentum of a parent collection that has already proven itself a commercial force. Priced at $48, it sits at the head of a 26-product shortlist assembled by editors across makeup, hair, skincare and body care.
Cécred Restoring Lash Brow Builder and the Edge Drops Legacy
The context behind the Lash & Brow Builder matters. According to PR Newswire, the Cécred Restoring Hair & Edge Drops has become one of the brand’s best sellers and a category-disrupting innovation since its debut in September 2024. The new Lash & Brow Builder applies the same density principle to a different canvas, with the formula incorporating Biopeptide-5 and Bioactive Keratin Ferment, targeting more volume, length, and fullness in 45 days.
Jessica Andrews, who holds the title of Senior Style Director, said she had already seen the Edge Drops transform her edges and bring back thick, healthy hair from almost nothing before turning to the lash-and-brow version. ‘I love thick lashes,’ she said, adding that she was ‘already really pleased with the results.’ Both products are available via Cécred, with the Edge Drops retailing at $56.
Skin, Hair and Body: The Broader September Edit
Beyond the Cécred launch, the September selection spans a wide price range, from the $6 e.l.f. Sheer For It Blush Tint to the $700 Philips Lumea 9900 Pro IPL Hair Removal Device. Several entries focus on the transitional-weather brief, aiming to bridge summer’s lightweight routines with the heavier formulations autumn typically demands.
Paula’s Choice enters the list with its Peptide Moisturizer at $49, a thicker follow-up to its existing Pro-Collagen Peptide Plumping Gel-Cream. Adi Giesey, who writes for the shopping desk, noted the new formula ‘still feels lightweight on the skin and plays well under makeup,’ applying two pumps morning and night on more sensitive days and finding it hydrates for hours while adding bounce.
The GHD Sculpt Interactive Hair Straightener at $449 draws the boldest technical claim of the group. Giesey described it as the first device able to claim zero heat damage, crediting microsensors that learn and adapt to individual hair in real time, adjusting temperature according to section size, styling speed, and angle. For those who use a straightener to create curls and waves, she pointed to waterfall edges that prevent snagging.
At the more accessible end of the hair category, the Bumble and bumble Seaweed Oil Control Styling Primer at $36 was stress-tested in 96-degree heat at 80 per cent humidity. Kelsey Castañon, the list’s editor-in-chief contributor, applied it to damp hair before blow-drying, then went outside without hairspray or anti-frizz cream. Three days later, she reported no flyaways in fine, frizz-prone, wavy hair.
Fragrance features through two routes. Estée Lauder’s Glimmer Eau de Parfum, priced at $160, is described as a rich floral built from rose, raspberry mousse accord, orange flower, patchouli, amber, vanilla bean, sandalwood, and tonka bean, years in development. At the other end of the budget, Old Navy Beauty’s Suede Embrace Hair & Body Mist at $8 is the work of perfumer Jérôme Epinette, who collaborated with the brand on its debut beauty collection. Giesey recommended layering it over the matching Suede Embrace Body Wash ($15) for a lasting effect.
The Glow Recipe Vegan PDRN Tinted Soft Matte Lip Blur Balm at $22 uses prickly pear PDRN as its key ingredient, delivering a whipped, weightless texture and a soft matte tint. Giesey, who reviewed it, called it ‘one of the most unique lip products I have tested in a long time.’ The full shortlist, including all 26 products, is available via Sephora and other named retailers, depending on the product.
The Cécred Restoring Lash & Brow Builder is available now at cecred.com, with the broader September edit already on sale across major US beauty retailers.