CellPoint Digital, a leading provider of payment solutions in the airline sector and a global innovator in Payment Orchestration, proudly announces the launch of its APM Hub. This advanced platform connects airlines and travel merchants to 168 global alternative payment methods (APMs), revolutionising payment options and providing a faster, more seamless integration for its clients. The APM Hub will be available to CellPoint Digital’s customers starting in early Q4 2024, offering a centralised contracting and onboarding process.
Streamlined Access to Critical Payment Options
The new APM Hub is designed to meet the growing need for diverse payment methods, particularly in the airline and travel industries. By simplifying access to APMs such as digital wallets, cash vouchers, bank transfers, and Buy Now, Pay Later (BNPL) options, CellPoint Digital’s new platform offers travel merchants an easier and faster route to market. This solution promises to enhance payment efficiency and reliability through a single integration.
We’re putting resources into these solutions now to fuel long-term growth,” stated Tom Randklev, Global Head of Product at CellPoint Digital. “The introduction of the APM Hub highlights the growing significance of APMs for merchants, and we are dedicated to ensuring our partners fully capitalise on this potential.
Global Expansion and Enhanced Capabilities
The APM Hub will initially launch in Latin America and the European Union before expanding into the Middle East, Africa, and the Asia-Pacific regions by the end of 2024 and into 2025. Airlines such as Arajet, among others, are already set to benefit from the enhanced payment capabilities the hub provides, improving both customer experience and operational efficiency.
By consolidating all available APMs under one platform, CellPoint Digital is not only simplifying the onboarding process but also building a more resilient infrastructure. Merchants gain built-in redundancy across the payment ecosystem, ensuring reliability even in regions with diverse payment preferences.
Growing Demand for APMs in the Travel Sector
The rising popularity of APMs is driving merchants across all sectors to expand their payment offerings. As highlighted in CellPoint Digital’s report, Payments Come of Age, many airlines are currently unable to meet the growing demand for APMs. Nearly half of low-cost carriers (LCCs) and one in three full-service carriers (FSCs) do not yet accept APMs, presenting a significant challenge to their payment systems.
This gap in payment capabilities highlights the urgent need for a solution like the APM Hub. By offering regional payment methods and preferences, the hub is expected to reduce cart abandonment rates, increase acceptance rates, and ultimately improve conversion rates for merchants.
A Bridge Between APM Providers and Travel Brands
The APM Hub not only provides benefits for merchants but also creates new opportunities for APM providers to connect with leading travel brands. Andy Sale, Head of Partnerships at CellPoint Digital, commented: “Bringing all APMs together within a single hub will encourage wider adoption among our merchants, further strengthening our standing as the top provider of APM solutions in the airline and travel sectors.
As alternative payments continue to rise in popularity, the APM Hub is positioned to be a key player in the growing ecosystem. With its streamlined onboarding and integration process, the platform offers a win-win for both travel merchants and payment providers.
A Future-Ready Solution
CellPoint Digital’s APM Hub is available to all clients using its Payment Orchestration Platform. The company provides complete support at every stage, from integration and pricing to customer service. By connecting merchants to a centralised suite of payment options, CellPoint Digital is setting a new standard for payment solutions in the travel industry, ensuring they stay ahead in a competitive market.
