The Hershey Company‘s Reese’s Halloween Pumpkin Bowl is heading to Amazon as an exclusive, packing 110 snack-size pieces into a 60.9-ounce plastic pumpkin container. The assortment spans four varieties: Reese’s Peanut Butter Pumpkins, Reese’s Peanut Butter Ghosts, Reese’s Pieces, and classic Reese’s Peanut Butter Cups.
What Is in the Reese’s Halloween Pumpkin Bowl
The container brings together the full range of Reese’s seasonal and year-round formats in a single vessel. Rather than stocking up on individual bags, buyers receive one oversized pumpkin-shaped bowl pre-loaded with the lot. Whether it ends up as a trick-or-treat supply, centrepiece at a Halloween party, or personal stash is, as Delish put it, ultimately a matter between the buyer and the pumpkin.
Food blogger @markie_devo shared the product on Instagram, writing: ‘If you see me walking around with my Reese’s-filled pumpkin, just know I’m living my best life!’ The post drew an immediate and enthusiastic response from followers, with comments ranging from ‘Oh my gourd I need!!!’ to ‘I need this in my life now lol’ and the more straightforward ‘Now we’re talking.’
One commenter had a product development request: ‘Love it! Also Reeses should release a pumpkin spice flavor.’ Another cut straight to the practical question: ‘I can’t imagine the obscene price they want for that beauty.’ As of the product’s announcement, a confirmed retail price had not been disclosed.
Reese’s Pumpkins and the Halloween Market
The launch taps into a position Reese’s already holds firmly in the Halloween confectionery market. In its Halloween announcement, Hershey’s noted that Reese’s is ‘the brand of choice for 37% of consumers’, while Reese’s Pumpkins specifically rank as the favourite Halloween product among 22% of consumers. Those are sizeable margins in a crowded seasonal category, and they provide the commercial logic behind releasing a dedicated Reese’s-only container rather than a mixed-brand assortment.
The seasonal shapes, pumpkins and ghosts alongside the year-round cups, carry a particular following among Reese’s buyers. The chocolate-to-peanut-butter ratio shifts slightly in the moulded formats, which is frequently cited by fans as the reason the seasonal varieties attract their own distinct enthusiasm beyond the standard cup.
The Reese’s Halloween Pumpkin Bowl is available exclusively through Amazon. Pricing is expected to be confirmed closer to the Halloween selling window, though the scale of the product, 110 pieces in a 60.9-ounce container, suggests it is positioned as a premium seasonal item rather than a standard single-bag purchase.
For anyone planning a Halloween gathering or simply wanting a declared surplus of Reese’s on hand from late October, the Delish coverage confirms the Amazon listing is the place to watch for availability and final pricing.