The Moët Serve US Open launch gives the tournament’s iconic Honey Deuce its first credible rival in years, with Moët & Chandon bringing a Champagne-based alternative to Flushing Meadows packaged in a tennis ball canister. The Official Champagne of the US Open is positioning the drink as a premium option across both the tournament grounds and a curated selection of New York City venues.
What the Moët Serve Actually Is
The drink itself is Moët Ice Impérial with fresh lime, served inside a tennis ball canister. The packaging is the obvious talking point: a format that leans into the tournament setting rather than defaulting to a standard Champagne flute or generic branded cup. Where the Honey Deuce leans on its honeydew melon garnishes shaped like tennis balls, the Moët Serve builds its identity around the vessel itself.
Moët & Chandon will have the drink available exclusively on US Open grounds and at a handful of bars and restaurants across the city: Dante, Electric Lemon, Hard Rock Hotel, The Gansevoort, and St. Regis New York. The off-site availability is a deliberate move, allowing fans travelling into the city for matches to extend the tournament drinking theme beyond Queens. Those without tickets can access the same experience across Manhattan.
According to DuJour, the partnership runs from 19 August through 8 September, covering the full duration of this year’s tournament. That timeline gives the Moët Serve a genuine window to build traction rather than appearing only for a weekend activation.
Moët Serve US Open Sits Within a Broader On-Site Presence
The Moët Serve is one part of a wider Champagne operation at Flushing Meadows. The Club de Tennis Bar, located in the Food Village, will pour Moët & Chandon Impérial Brut, Nectar Impérial Rosé, and a Moët Mimosa, served in the brand’s signature gold goblet. Moët will also be available more broadly across the grounds, meaning the brand’s footprint extends well past a single signature cocktail.
The strategy is to layer product options across different price points and occasions: the Serve as the tournament’s headline drink, the Club de Tennis Bar as a dedicated space for more traditional Champagne service, and additional pourings for fans moving between courts and concession areas.
Where the Honey Deuce Stands
The Honey Deuce has been the US Open’s signature drink for years, built around vodka-spiked raspberry lemonade topped with honeydew melon balls. Its combination of distinctive presentation and consistent availability has made it inseparable from the tournament’s atmosphere. Queues for the drink during peak sessions routinely run long, a measure of both its popularity and the logistics of serving at scale across a major stadium complex.
The Moët Serve does not dislodge any of that. The Honey Deuce retains its position as the official signature cocktail, and the brand recognition it carries among returning fans is not easily disrupted by a single-season rival. What the Moët Serve does is give the drink menu a second headline option: a Champagne-based alternative with its own distinct identity, rather than the usual supporting cast of generic stadium pours.
For fans who find the Honey Deuce queues prohibitive, or who simply prefer Champagne to vodka lemonade, the canister format offers a practical alternative with enough visual appeal to justify the tournament setting. Whether the Moët Serve builds the kind of multi-year cultural traction the Honey Deuce has accumulated is a question the full run of the tournament, through 8 September, will begin to answer.