The David Protein ice cream launch lasted less than half an hour. Four high-protein pint flavours went live on the brand’s website and sold out in 28 minutes, according to David, drawing an immediate wave of demand and frustration across Instagram and Reddit from shoppers who missed the window.The range covers Vanilla Bean, Triple Chocolate, Triple Peanut Butter, and Cookie Dough. Each pint delivers 30 grams of protein, sits between 210 and 260 calories depending on the flavour, and contains no more than 2 grams of sugar. Individual pints are priced at $15, with multi-pack bundles available for $90 on…
Author: Luke Baxter
Luke Baxter
Luke Baxter spent twelve years in broadcast and digital news before going freelance. He started as a runner at a news channel, worked his way to producer, and spent four years as a digital editor at a mid-sized news outlet covering politics, defence, and international affairs. He writes about UK politics, foreign policy, and the current affairs stories that develop over months and break over hours. He prefers primary sources to commentary and considers the distinction increasingly rare. Luke lives in South London. He watches PMQs out of professional obligation and considers it a declining format.