The Angry Orchard Scream collaboration has arrived for Halloween, with a limited-edition Thriller Variety Pack that pairs two returning seasonal ciders with two new flavours, all inside packaging that reveals Ghost Face when the lights go out. The 12-pack of 12-ounce cans carries a 5% ABV, according to Boston Beer Co.
What Is in the Thriller Variety Pack
The pack brings back Blood Orange and Headless Pumpkin, two flavours with a track record at this time of year. Joining them are Caramel Apple Curse, described as a buttery salted caramel cider with tart orchard apple, and Mystery Caller, a flavour Angry Orchard has declined to identify, playing on the Scream franchise’s central conceit of an unknown caller. The franchise has kept audiences guessing at Ghost Face’s true identity for 30 years, and the brand is leaning into exactly that tension with the unnamed fourth entry.
The glow-in-the-dark element is not a small detail. Switch off the light and the packaging reveals Ghost Face alongside a quote from the films, which gives the variety pack a shelf presence that goes beyond a simple seasonal label change. It is the kind of execution that tends to drive social media activity, and that dynamic is already playing out online.
Consumer reaction has been sharp. ‘It is SOLD OUT everywhere near me i have been fighting for my life to acquire these,’ one fan wrote on Angry Orchard’s social media. Mystery Caller, in particular, has generated the loudest response. ‘Mystery caller is by far the absolute best! I literally guzzled the first can I opened it was so delicious! I rarely ever drink and that’s something I could drink daily!’ another customer shared. A second buyer simply wrote: ‘Delicious! That is the flavor,’ declining to give anything further away.
Angry Orchard Scream Collaboration Extends Beyond the Variety Pack
The Thriller Variety Pack is not the full extent of the Angry Orchard Scream collaboration. Boston Beer Co. confirmed that Angry Orchard is also releasing limited-edition single-serve cans of Crisp Apple and Crisp Imperial featuring Scream-inspired designs. The Crisp Imperial variant carries a 8% ABV, a considerably bolder proposition than the variety pack and one aimed at a different consumption occasion. Single-serve formats with character-driven packaging tend to perform well as impulse purchases through the Halloween period, and the higher ABV gives the Crisp Imperial its own positioning within the range rather than simply duplicating the variety pack’s offer.
The breadth of the release suggests Angry Orchard is treating the Scream partnership as a full seasonal programme rather than a single SKU exercise. Running a licensed variety pack alongside themed single-serve cans across two different ABV levels covers supermarket seasonal bays, convenience retail and direct grab-and-go, which is a considered distribution approach for a limited window.
On the flavour side, the decision to keep Mystery Caller’s ingredients undisclosed is a straightforward piece of consumer engagement that costs nothing beyond restraint. Early buyers posting their guesses online extend the pack’s organic reach without any additional spend. Whether the flavour remains unidentified throughout the season or gets revealed at a later point, the ambiguity is doing its job: people are talking about it, some are buying a second can to confirm what they thought they tasted in the first.
The Thriller Variety Pack is on shelves now. Given the sold-out reports already circulating, availability may be tighter than a standard seasonal rollout. Boston Beer Co. has not announced a specific end date for the collaboration.